Brussels office opens to raise ASME's profile in Africa, Europe, Middle East

Emily Smith
ASME NEWS

To more directly serve members in ASME's large European market and to maximize attention on its products and services to industry in Europe, the Society is in the process of opening an office in Brussels.

The office will serve members, current customers and new business prospects in European countries, while operating as a base for engineering activities in the Middle East and Africa.

The office opening is a key component of ASME's globalization strategy that is being developed as part of the Society's Continuity and Change Initiative. Currently, that globalization strategy is divided into four major market segments: Developed Markets, Big Emerging Markets, Technology Markets, and Underdeveloped Markets.

Western Europe, Asia and Pacific countries are the target areas for the Developed-Markets segment.

The Technology and Underdeveloped Markets are both organized around a strategy to achieve specific goals outside the United States.

"The overall goal of the Brussels office is to raise ASME's profile as an information and education provider in the European region," said ASME Executive Director Virgil Carter.

By opening an office in Brussels, ASME is planning not only to maintain but to build on its activity base for membership and partnerships by creating a local presence that will be in a better position to nurture relationships, develop local ASME activity and customize the content of ASME's products and services.

The operation of the office is being organized and maintained by MCI, a company that manages association projects. MCI staff will operate under the direction of ASME leadership.

Brussels, where MCI is based, is also home to the European Commission and to the Council of Ministers of the European Union.

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